Q&As

Simon Property Group and Turner Broadcasting System will launch an ambitious entertainment network in Simon’s 175-plus malls as early as fourth-quarter

independent insurance sellers have a new tool at their disposal. Arrowhead General Insurance Agency, San Diego, has launched an online direct marketing

volvo Cars of North America is using the Web as the primary lead generation medium for the launch of two new car models.Prospects can visit two Volvo

One of my first jobs in direct marketing was as a freelance writer for retail catalogs. On a quiet night, I could write an entire 32- to 48-page catalog.

you know how it is in business meetings. Something you say triggers an idea and, whatever the outcome of the original meeting, you come away with a fresh

A lot of industrial marketers are lagging far behind in e-commerce and need an inexpensive way to attract customers. So Paul Baier, chief executive at

Pepsi-Cola Co. and Visa USA are shopping around.The two sponsor General Growth Properties’ Cash Back for Schools program in 58 malls. Shoppers turn in

Brand advertising doesn’t have to exist in an accountability-free vacuum. According to panelists at a National Center for Database Marketing session in

In settling a legal action filed by the Minnesota State attorney general, Damark International Inc. agreed last month to end some controversial direct

The Deceptive Mail Prevention and Enforcement Act, which imposes tough new government regulations on sweepstakes mailers, was signed into law last month