Q&As

Pennzoil has begun a nationwide DRTV campaign for Rescue, a new product for motorists who run out of gas. The campaign, which includes 30- and 60-second

We’ve cried a collective “Oh no!” at the negative, scathing headlines about sweepstakes, or heard countless stories about various companies committing

New multiscreen megaplex theaters offering a wider selection of films and showtimes, among other diversions, are transforming moviegoers’ behavior. By

Long before image advertising infected direct marketing, there were words at play. For persuasion mostly, but also to attract attention and cut through

Though we’re avid DM history buffs, we were surprised hear that the Veg-o-Matic is part of the Chicago Historical Society collection, along with about

It takes a lot to get a New Yorker’s attention. After all, this is a city where a man died on the subway during his morning commute and nobody noticed

In one of the most dramatic reforms in its history, the Direct Marketing Association has created four board-level committees to strengthen its strategic

Clark Retail Enterprises, Glen Ellyn, IL, opens its newest convenience store format, Oh! Zone, this month in Normal, IL, with plans to add six stores

volvo Cars of North America is using the Web as the primary lead generation medium for the launch of two new car models.Prospects can visit two Volvo

One of my first jobs in direct marketing was as a freelance writer for retail catalogs. On a quiet night, I could write an entire 32- to 48-page catalog.