Q&As

Expedia.com’s airport cafe connects business travelers

Teen pop sensation Britney Spears will strut her stuff for Pepsi-Cola Co., Purchase, NY, in the soft drink manufacturer’s largest endorsement deal to

Balancing the cost to serve customers with realized revenue

A.M. Leonard adds speech recognition technology

Parable Group, the Christian product seller, will soon be able to track customers across all channels

Senior Citizens

The Spam Is Out There

Understand Your Audience It’s surprising how many marketers don’t properly tailor their promotions to the audience. Incentive programs are not one size

Ê

Mailers are getting cost-per-acquisition deals for e-mail lists