Feature
Q&As
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Agencies
FRANK JOHNSON: The Way It Was
The legendary direct mail copywriter did more than invent the Johnson Box On May 2, 1941, Frank Johnson submitted six direct mail letters and a cover memo to Francis DeWitt Pratt, the circulation manager of Time Inc. Although he later called Pratt “a very bad judge of good copy,” the young copywriter wanted something from him…
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Agencies
AGENCY LEADER Q&A: King Profit
Larry Kimmel, new CEO at Grey Direct, predicts a return to direct response basics