Q&As

RENTED LISTS might work for most mailers, but they don’t for select firms that serve non-traditional markets. Take Science Kit & Boreal Laboratories (SK),

Jay Schwedelson, corporate vice president of list company Worldata/WebConnect in Boca Raton, FL, is grounded in both the postal and e-mail list businesses.

SLOWLY BUT SURELY, postal lists containing e-mail selects and appends have begun appearing on the market. Some mailers are testing these combined files.

President Calvin Coolidge once famously observed, When too many people are out of work, unemployment results. This month’s candidate for a makeover offers

OKLAHOMA is on the way to becoming the first state to prohibit telemarketers from making dead calls to consumers. The state’s House of Representatives

Apparel dealer The Wet Seal Inc. will relaunch its direct marketing business in July with a 1.2-million-copy catalog mailing. The book will include some

IF YOU’VE EVER DEVELOPED a direct mail package, you probably have experienced this scenario: You create a beautiful, eye-catching mail piece and are careful

In the March 15 DIRECT, I took Sprint to task for beating up the tired word No, no, not to worry. I’m not recanting. It’s Sprint that should recant. But

FordDirect proves the rule that data is as important in the online world as it is offline. The company formed as a joint venture between Ford dealers

New Lists Arts & Entertainment This file, sourced from Markets on Demand’s CoreBase database, includes 271,000 e-mail and postal records. These people