Q&As

Things are looking very green this year. Never before has one property so thoroughly dominated PROMO’s Entertainment Marketing Awards the way DreamWorks

Compaq Computer Corp. is drawing a 1% to 3% response rate from its new electronic catalog aimed at businesses with fewer than 1,000 employees. And it’s

Independent Christian Catalogs plans to issue a store-traffic catalog for Catholics just in time for the holidays. Silent Night, Holy Night is being developed

It was a classic double-dip. Baskin-Robbins came back for seconds on Shrek’s November video premiere after its spring fling with the theatrical release

AS FINANCIAL MARKETERS mail out their annual privacy notices, they might reflect on what they have done to deserve this burden. Well, we can tell you.

If you want to keep tabs on your telephone representatives’ performance, reports alone simply won’t do. To really see how your reps are communicating

FINALLY, a win for those touting customer service. Three-quarters of all marketers have integrated their customer service channels, according to a new

What goes up occasionally has to come down, right? After eight straight years of double-digit growth, spending on promotional products sank 10.4 percent

OKLAHOMA is on the way to becoming the first state to prohibit telemarketers from making dead calls to consumers. The state’s House of Representatives