Q&As

Feature Films for Families has built an 18 million-name database, consisting of 7 million customers and 11 million prospects. These prospects come pre-qualified,

She was someone who believed in me. She encouraged me to take risks I wouldn’t have taken without her prodding.He is such a smart marketer. He’s really

Microsoft, which was data-challenged only a few years ago, has boosted its consumer sales and taken a tentative stab at real-time data turnaround with

Anytime someone wished me Happy New Year during the festive season, I paraphrased a line from a Damon Runyon story: What’s happy about it? I don’t see

A year ago, software company Primus Knowledge Solutions began scrambling for a way to hold on to prospects through a long sales cycle in the face of a

NEW LISTS Chip Center/Questlink Members This file names 134,436 registered members of Chipcenter.com and/or Questlink.com, two sites dedicated to delivering

The dicey question of just what constitutes direct response was debated by a group of multinational, multichannel judges at a Caples Awards cocktail party

Dec. 17, 2002 Alloy Inc., a youth-oriented clothing cataloger, acquired Old Glory Boutique Distributing Inc., a direct marketer of music-related apparel,

New York, Feb. 1 Moriarty Mailer, a leading direct mail executive responsible for list rental at a major merchandise house, was murdered today in the

Music marketer BMG sent out a rich media e-mail about Christina Aguilera’s new CD hoping to prompt tons of sales online two weeks before the album hit