Q&As

NEW LISTS Chip Center/Questlink Members This file names 134,436 registered members of Chipcenter.com and/or Questlink.com, two sites dedicated to delivering

The dicey question of just what constitutes direct response was debated by a group of multinational, multichannel judges at a Caples Awards cocktail party

Dec. 17, 2002 Alloy Inc., a youth-oriented clothing cataloger, acquired Old Glory Boutique Distributing Inc., a direct marketer of music-related apparel,

New York, Feb. 1 Moriarty Mailer, a leading direct mail executive responsible for list rental at a major merchandise house, was murdered today in the

Multichannel integration the combining of multiple selling channels and multiple marketing media is on everyone’s minds these days. And if it isn’t, it

Music marketer BMG sent out a rich media e-mail about Christina Aguilera’s new CD hoping to prompt tons of sales online two weeks before the album hit

2003 marks the 25th anniversary of the John Caples International Awards, founded by Andi Emerson in 1978. To celebrate, DIRECT spoke with Emerson; this

When PraiseBanners mailed 10,000 1999 catalogs last August, the religious pennants-and-flags company cut its storage fees and generated more than $25,000

RHC Media, the company that publishes Red Herring magazine, has found a way to get more out of its advertisers while building its brand. In a program

Two annoyances this month. First: What’s wrong with this guarantee, lifted word for word from a Web site? Lose Up To 3-5 lbs a week GUARANTEED or your