Q&As

Visa, American Airlines and Cotton, Inc. pitched in Simon Property Group’s annual holiday fundraiser. Simon hosted a “Simon Evening of Giving” events in 63 malls, a private shopping night that raises money for local charities. The Nov. 21 event included …

BEST BUY: is giving is loyal customers Sweet Tracks, an exclusive CD featuring never-before-released songs from Elton John, Melissa Etheridge, Chris Isaak, Train, David Koz, Phantom Planet, Pete Yorn, Maroon 5 and Kenny Loggins. The CD is available free …

A direct link exists between employee satisfaction, customer satisfaction and a company’s financial performance, even if the employees have no direct contact with customers. Those findings are part of a new study, The Impact of Employee Attitudes on …

Verizon Wireless’ “Get Up and Go” sweepstakes tags subscribers who use its 411 Connect service before Nov. 30. Callers of the local listing service (non-subscribers may also enter) can enter at 411GetUpandGo.com or via mail to win one of four grand …

Royal Farros, CEO of MessageCast, was the last presenter on the last day of September’s annual Direct Marketing Association meeting in New Orleans. But to hear him tell it, he didn’t mind bringing up the rear. After all, he’s got something better than e-mail

Sometimes it seems like everybody

For creating eye-rolling boredom among anyone who did not attend CalTech, there

Mark Shale Celebrates 75 Years Throughout 2004, the covers of all Mark Shale catalogs have featured a small graphic that reads “Celebrating 75 Years,” which refers to the anniversary of the opening of the first retail store outside of Chicago in 1929. …

One of the best ways to keep direct mail production costs down is to minimize postage expenses. Here are a few simple tips to keep in mind that will help

U.S. victims of four Canadian telemarketing lottery schemes will receive $1.5 million in redress.