Q&As

Direct’s annual forecast survey shows profits, acquisition spending up

While online marketers coined the phrase and continuously hone ways to grab eyeballs, the real-world battle for attention at shelf level is brutal and…

Client profiling helps home warranty marketer find good customers

Study suggests high-volume mailers that use tailored messages do better

KMART CORP. has revamped its Web site for the holidays, with plans for a daily sweepstakes. The new site launched Nov. 18 with improved browsing capabilities