Q&As

Weight-loss supplement Trimspa gets a six-month Million Dollar Makeover Challenge dangling a $1 million prize pool, including three Dodge Vipers. Anna Nicole touts sweeps Trimspa spokesperson Anna Nicole Smith stars in a TV spot supporting the …

Hardee’s and sister chain Carl’s Jr. this week kicked off a four-week promotion linking its Cool Kids Combo meals with the Warner Brother’s Racing Stripes movie and a sweepstakes giveaway. Racing Stripes premiums offered at Hardee’s and Carl’s Jr. The …

Sunny Delight is luring consumers to a sweepstakes tied into Lemony Snicket’s A Series of Unfortunate Events movie for a chance to win a grand-prize trip to a Paramount Park. The SunnyD Lemony Snicket Series of Unfortunate Prizes contest will award one …

NBC Daytime is giving fans of the network’s popular daytime dramas Days of Our Lives and Passions a chance to win a little fame through a new loyalty contest. The NBC Daytime Rewards Loyalty contest lets viewers 14 and older submit their names to enter …

Kraft Foods targets New Year’s dieters with a sweepstakes and on-pack push for its South Beach Diet tie-in, using the tagline “Life is Better on the Beach.” Kraft touts its South Beach Diet tie-in on-pack Northfield, IL-based Kraft bows a new South …

J. Schmid & Associates A full-service provider of catalog creative solutions, catalog marketing strategy and execution, catalog analysis and planning, catalog consulting and comprehensive catalog development services. Lewis Enterprises Herschell Gordon …

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