Q&As

Starbucks Corp. juices its continuity card with a sweepstakes dangling high-end travel prize. The Starbucks Connects You with Culture sweepstakes lets the grand-prize winner chose a trip for two to Paris, New York City or Napa Valley, CA. Fifty …

Just in time to help consumers with their New Year’s resolution to exercise, Bally Total Fitness has teamed with QSRs, TV networks and hotels to promote exercise. Along with Yum! Brands, Inc., Bally Total Fitness is offering a free four-week gym …

A new American Express branded gift card will be available to the real estate, homebuilding and mortgage industries beginning this month. The Housewarming Gift Card is personalized with the recipient’s name embossed, has a unique American Express …

VivaTerra Launches Catalog VivaTerra, which translates to “living earth,” recently launched its catalog of “organic, artisan-made and earth-friendly goods” for the home. The 56-page Winter 2004 edition promises products that combine “exceptional quality …

Food Network is letting viewers in on the action as part of its new primetime series, Iron Chef America, offering several interactive components and a watch-and-win contest. Viewers can sign on to Foodnetwork.com to vote on winners and judge chefs …

The National Basketball Association and global children’s publishing and media company Scholastic will run a nationwide in-school essay contest that will be promoted through Scholastic Book Clubs to promote the launch of its 2005 series of books. The …

Are you sitting on untapped cash? Would you like to leverage the equity you

Insert media is all the rage now. It’s not new, and in fact has seemingly been around forever. It used to be called “Alternative Media” and probably it was called something before that. Basically, it means every direct response opportunity that is not solo direct mail, space advertising, broadcast/cable, or the Internet.

Research has shown that the most stressful part of an ocean cruise for most landlubbers isn

You may not sell guitar picks or pocket banjo tuners in your business, but if you deal with a network of resellers to market your merchandise, chances are you’ll empathize with the plight of Lee “Drew” Andrews, editor and Web marketing vice president at Mel Bay Publications.