Q&As

Kia Motors America and ESPN are launching an integrated marketing campaign in support of Kia’s new 2005 Spectra5 compact sport hatch. The campaign includes the Kia Shootaround Challenge online sweepstakes, which is a basketball trivia contest available …

Briggs & Stratton Corp. and Sunkist Growers, Inc. are running separate contests that will allow the winner’s youth baseball fields to be refurbished. Small-engine maker Briggs & Stratton is sponsoring the second annual Diamonds in the Rough program, …

Mentholatum Co. brand Oxy Acne Solutions this week signed on as an associate sponsor of the Dew Action Sports Tour, the first-ever, season-long multi-sport professional tour in action sports. The tour, co-owned by NBC Universal and Clear Channel …

Several U.S. Senators used a hearing on personal data security as a backdrop for legislative initiatives.

Music magazine Filter will tailor its free mini-magazine for New York audiences this summer. Filter will publish a New York edition of Filter Mini in June, with eight additional pages of local content and ads. Filter street teams will give the mini to …

A year ago, John Howard had a problem. He had earned his nickname

With reminders of the insecurity of private information continually turning up on the nightly news, some experts say consumers are showing signs of changing their online behavior to protect their credit card numbers and other valuable data. And that may mean trouble for online retailers, especially small vendors and start-ups that have not yet built a fund of trust among shoppers.

So the verdict is in: Authentication has failed. The spammers have taken up the technology and, as they have done so many times in the past, are using our weapons against us. In fact, spammers have adopted authentication at greater rate than legitimate mailers, indicating that, in fact, authentication has failed. Or maybe not.

Honda, Verizon DSL, Coca-Cola and Universal Music are among some the latest brands to sign on with a new agency that creates video game ad networks to capitalize on the projected soaring growth of product placement within the games. A dozen …

Best Buy will discontinue mail-in rebates after catching flak from customers and regulators. The consumer electronics retailer will phase out rebates over the next two years and shift spending to its Reward Zone loyalty program, whose members earn …