Q&As

Looking to turn off customers? Hoping to overwhelm business partners? Enjoy confusing your suppliers? Then try one or more of these seven deadly sins of newsletter writing. Each is a guaranteed business-loser. (And in case you’re looking to attract business, for each sin, we’ve also

Building and maintaining your business-to-business house file can be daunting, says Bernie Goldberg, president of Yardley, PA-based Direct Marketing Publishers.

One thousand consumers were quick to be the first in line to pre-order an exclusive version of the new Pontiac Solstice Roadster after the promotion was worked into last week’s episode of The Apprentice. It took only 41 minutes to sell out of the …

Video game advertising is hot, and the medium is only projected to grow. By 2009, advertising in video games is expected to rise to $800 million from nearly $120 million in 2004, according to The Yankee Group. That was one of the many findings …

Consumers who need a few pointers to learn how to walk the dog or rock the baby don’t have to look farther than their local F.A.S.T Yo Yo All-Star tour. To build buzz around the latest yo-yo technology, New York-based Fathom Communications has …

Twenty-one organic brands have begun a seven-month tour to reach 3 million mainstream consumers at festivals and fairs. This is the second year for the ONE Tour 2005 (ONE stands for “Organic and Natural Experience”), which had seven brand sponsors last …

Consumers are more likely to consider and choose a brand when exposed to in-cinema advertising, a recent Impact Study found.

Pitney Bowes Inc. has acquired selected mail stream and presort assets of Fala Sorting Services Inc., a subsidiary of Fala Direct Marketing Inc. for undisclosed terms. The assets of FSS, which provides commingling and presorting services for mailers in greater New York will be integrated with the Pitney Bowes, mail services operations.

Charles Tyrwhitt Woman Makes an Entrance British clothier Charles Tyrwhitt, whose primary products are men’s dress shirts, ties and cufflinks, expands further into the women’s market with a dedicated 32-page catalog for Spring 2005. Titled “Charles …

Reebok had its first foray into video-on-demand interactive advertising this week, offering TV viewers in Philadelphia bonus footage from interviews with basketball legend Allen Iverson and hip-hop stars Jay-Z and 50 Cent, who appear in its new …