Q&As

Frito-Lay moves from Star Wars to summer concerts as it rolls out reformulations of Doritos and restaurant-style Tostitos. Doritos Nacho Cheesier hits stores May 9 with an aggressive TV, radio, outdoor and Internet campaign breaking May 16, extending …

Kraft mixes several brands into its summer sweeps Kraft Foods this month breaks an Instant Summer Parties promotion touting a wide range of brands. The campaign breaks May 15 with a sweepstakes, in-store displays and radio advertising. The “Summer …

AARP The Magazine brings 45 of its advertisers on the road with a 13-city summer tour. The AARP The Magazine Road Show runs May 21 through August 28, targeting adults 50-plus with stops at fairs, festivals and high-end adult communities. The tour, …

Production Service Associates Inc., a direct mail production house, has acquired Complete Creative Services, a direct mail creative agency. Terms of the acquisition were not disclosed.

The memory of Elvis Presley lives on, and TV Guide is honoring the celebrated musician with a special four-cover edition, which hits newsstands today. The special edition cover of the May 8 issue includes four photos depicting Presley during his …

Printable Technologies Inc. has signed a deal with AccuData America. The agreement links Printable

Pepsi-Cola Co.’s summer Dream Team brings together baseball and soccer players, auto racers and street-ball hoops players. Pepsi taps six sports sponsorships for an estimated $5 million, summer-long “Go Pro!” sweepstakes and continuity program that will …

Purina this summer launches Tidy Cats Scoop Small Spaces cat litter with a $3 million campaign. The litter—an extension of Purina’s Tidy Cats line—controls odor in tight quarters, such as a bathroom or utility room. Small Spaces hits store shelves in …

Maya & Miguel, those beloved Latino twins, are back injecting a little spring fever into the brand with a week full of new episodes, online interactive activities and a two-hour TV special. Scholastic Entertainment’s weeklong Maya & Miguel …

In it’s first ever multi-brand promotion with a television network, ConAgra is teaming up with Cartoon Network in a new sweepstakes, which offers one winner the chance to be boss of the network for a day. Consumers 16 and under can register for the Big …