Q&As

You know the age-old maxim: the customer is always right. The extension of that for the e-mail marketing community is: let customers choose what is right for them.

ISPs today block up to 90 percent of e-mail because the messages are suspected to be spam. What’s a marketer to do?
Answer: Stay on the good side of ISPs.

French’s Foods has introduced its Cattlemen’s barbecue sauces, a long-time staple in the food service industry and in big-box stores, in an 18-ounce size designed for supermarkets. A $10 million launch campaign includes p.r., a sweepstakes and event …

DoubleClick Inc. has expanded the Abacus co-operative database to New Zealand with 15 new members, one year following its expansion in neighboring Australia, where 60 companies are contributing transactional data in this venture.

Midori is at it again: Spanning the country looking for the hippest trendsetters who have “It” to represent the brand at its Web site. With a $2 million-plus budget in hand, Midori has added a new spin this year aimed at including one of the brands’ …

Art & Artifact Mails Home Book In a departure from its product mix of unique gifts, collectibles and apparel, a recent catalog from Art & Artifact focuses on the company’s line of home decor merchandise. The Home Book 2005 features a new tagline, …

A few years ago I had the privilege of discussing sales with IBM’s general manager for the healthcare sector. After acknowledging that IBM was neither the cheapest supplier nor necessarily a pioneering innovator, he asked a rhetorical question: Why do his customers buy from IBM?

Why don’t more companies mail to the Hispanic market? It’s a Catch-22, says Rich Mercado, senior account manager at Madison Direct Marketing.

EBay has launched a direct mail, online and direct response TV campaign in the U.K. to draw more bidders and buyers

Pepsi Lime and Diet Pepsi Lime are making their national debut just in time for the lucrative summer months with a blend of promotions dangling hefty prizes. The “Lime Guys”—a couple of friendly, animated lime characters—debut next week on two …