Q&As

Most employee e-newsletters get a bad rap, for good reason. They’re mostly bad.

When it comes to e-mail, yesterday’s best practices often are today’s conventional wisdom. Take scheduling. One piece of channel doctrine states that Tuesdays and Thursdays are the best days for sending e-mail newsletters or blasts.

Things to remember about e-mail newsletters

Using supermarket points to pay for funerals? Frequent-flier miles for cats, dogs and ferrets? Only in the U.K. Tesco and Virgin Atlantic, two of the U.K.’s biggest loyalty marketers, have added overlays that signal how much more developed—and …

While the practice of rewarding employees with incentives remains a top priority for many companies, the program’s success and ROI are just as important, according the 2005 Incentive Federation survey. While more than half of respondents in the 2005 …

Whether its pizza, toast or corn chips, a growing number of consumers are reporting seeing images in their food. And to pay homage to this new phenomenon, Taco Bell has launched a home for these edible “visions” via the first online Food Sightings …

Hard Rock International is putting its music and famous memorabilia on the move, launching a multi-city tour that gives fans a chance to engage in a rock n’ roll road trip and see the lives of rock stars and roadies through an interactive mobile tour. …

Harry Potter isn’t just for kids. Even U.S. libraries are joining in the book craze, thanks to a new contest by Scholastic Inc. J.K. Rowling’s sixth edition of Harry Potter hits retail store July 16 Scholastic Inc., the publisher of the series, is …

Starburst Fruit Chews is out with an on-pack promotion that taps a hot duo: teens and cell phones. The More Juice, More Bursts instant win and sweepstakes game is promoted on more than 60 million packages. Participants have two choices: they can text in …

Wal-Mart Stores is sponsoring ABC’s summer reality show The Scholar and has earmarked nearly $7 million for local scholarships nationally. The Scholar follows 10 high school seniors as they compete for a full university scholarship at the school of …