Q&As

As far as we know, there are no courses in the University of Iowa writing program on how to write story teasers for an e-mail newsletter. But it’s an art that should be studied.

Want to build your e-zine list? All the Here’s some quick tips on how:

In an effort to build buzz around the launch of its new real-life series Criss Angel: Mindfreak, A&E Networks has taken over Grand Central Station’s Vanderbilt Hall in New York City to give consumers a taste of illusionary wonder. The network teamed up …

Tapping into the phenomenon of flash mobs, or instant gatherings of large groups of people who are notified via emails or text messages just prior to an event taking place, Ford Motor Co. is sponsoring a series of free “flash concerts” to raise …

Marketing copywriters, mind your modifiers! Take a lesson from the Ottowa furniture store that sent out a Mother’s Day flier advertising “Soft Stools for Mom.” The company was not launching a pharmaceutical division.

When I was a child my mother always used to tell me to mind my P’s and Q’s. Now I’m constantly telling my clients to mind their C’s and D’s—their Cues and Drivers.

Do online shoppers ignore brand value when comparison shopping? Some do and some doing, according to Dr. Usama Fayyad, chief data officer of Yahoo

Pundits say that multi-channel marketing requires enterprise-wide solutions. But QWest started with only one channel, telemarketing, when it implemented a new lead management system three years ago.

What’s the Web worth to your company? Many marketers that sell through the Internet can rattle off their online sales. But is revenue alone the true measure of Web success?