Q&As
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Agencies
AmEx Bows Stored-Value Card; Priceline.com Dangles AmEx Gift Cards
American Express Incentive Services has launched a new stored-value card and is expanding its licensing program for its patented filtering process. The Primary Card, a stored-value card accepted at multiple merchants, is designed to enhance incentive or …
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Agencies
Sugo Taps McConnell to Open New York Office
Music and multimedia agency Sugo has opened a Port Washington, NY, office under managing director Sari McConnell. McConnell add the title to her current post as VP-marketing and product development for Foster City, CA-based Sugo. The agency also has …
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Agencies
Abanco Launches Gift and Loyalty Program for Merchants
Payment processing provider Abanco International has launched the Abanco Gift and Loyalty Program, which offers merchants complete merchandising, card design and production services. Merchants can order gift cards in increments of $50, $100, $250 and …
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Agencies
ASI Names ASItransact Advisory Board
The Advertising Specialty Institute has named the 14 volunteer members of its 2005 ASItransact advisory board, which will provide direction for the online order management system. The group comprises leaders from all sizes of distributor and supplier …
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Agencies
Radisson Hotels Launches ‘Sleepstakes’
Radisson Hotels is giving consumers a chance to rest easy with a new sweepstakes touting a $10,000 prize to use toward a bedroom makeover. The What’s Your Sleep Number? Sleepstakes introduces consumers to the brand’s custom-designed Sleep Number bed, …
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Agencies
P&I Postscripts
VERIZON: is giving a $20 credit to new and existing customers who sign up for paperless billing and pay their monthly bills online at Verizonwireless.com, or their bank’s Web site, through Sept. 10. BATH & BODY WORKS: has added a DVD to its body care …
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Agencies
E-Zine Mailers Urged to Comply with Sender ID
The clock is ticking. E-Zine mailers have until November to comply with Sender ID, the e-mail authentication platform now being rolled into Microsoft’s Hotmail system.
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Agencies
Case History: Expedition News Draws Small But Influential Audience
Most of us don’t plan to scale Mount Everest or spend a month trekking through the barren ice covered North Pole. But for those who do, there’s Expedition News, a monthly e-newsletter covering expeditions, research projects and newsworthy adventures.
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Agencies
Case History: Firm Props Up Its Business with E-Mail Newsletter
Unless you’re a florist, photographer, caterer or interior designer, you probably don’t think much about prop columns.
But people in the event planning and decorating business turn to the e-newsletter, Prop, Décor & Display Ideas. -
Agencies
Chella’s New E-Zine is a Thing of Beauty
Chella Professional Skin Care began selling its anti-aging solution on the Web in December 2003, about three months after the company itself was founded. And now it has a monthly e-zine.