Q&As

When appearances count, readers can count on Appearance Plus Cleaners, the e-mail newsletter sent by one of Cincinnati’s largest dry cleaners.

Every firm sending e-mail newsletters and marketing messages wants to make them more deliverable—to get them into the recipient’s mailbox, yes, but just as importantly to get them past the spam filters and junk folders now in use by many Internet service providers (ISPs) and into that all-important inbox. Many turn to e-mail service providers.

Having trouble getting your e-zines delivered? Here are some pointers from Return Path on how to avoid being blocked by the ISPs.

Retailers still don’t get it.
Almost 60% fail to send a confirmation message after customers register for e-mail newsletters or marketing programs, according to a study by Silverpop.

Most grocers with frequent-shopper programs use e-mail to communicate with members, according to a survey of 66 supermarket chains by Retail Systems Consulting. The retail marketing consultancy found that 53% of grocers let shoppers register for loyalty …

Credit giant Experian has settled government charges that one of its online units, ConsumerInfo.com, duped consumers into buying credit-monitoring services by failing to adequately disclose the terms of its free-trial offer of credit reports, the Federal Trade Commission said yesterday.

SMS messaging is proving quite a buzz for fans of the Backstreet Boys concert tour this summer, as well as generating revenue for the group. During the Never Gone Tour, which kicked off July 22, fans can send text messages to the group, which the pop …

If you use conferences, meetings, or other events as a marketing vehicle, knowing the keys to a successful event is critical. The same is true if you can choose only one or two events a year to attend.

What more can a hotel chain do for guests beyond providing them with fabled castles and secluded lodges in 44 locations? Ask Fairmont Hotels & Resorts. It offers a higher level of personalized service through its Fairmont President’s Club.