Q&As

Big name brands, including Sony Electronics, Geek Squad, Nintendo and Audiovox, are targeting college campuses as part of a 24-city tour to showcase the latest in technology and gadgets. The 2005 TechKnowOverLoad Tour, sponsored by the Consumer …

In a search for teen soda sippers and gamers, Jones Soda Co. and Nintendo of America are out with an under-the-cap sweepstakes that dangles plenty of entertainment. Labels on Jones Soda include information on the promotion and the bottles are topped …

Hostess, the maker of Ding Dongs and Sno Balls, is testing a new line of sweet treats targeting Hispanics. The debut of Las Delicias de Hostess is supported by major sampling campaigns at community events in San Diego, Dallas and Phoenix; the three test …

If Andi Emerson has suddenly developed psychic powers, we are all in a lot of trouble.

Emerson runs the John Caples International Awards, which reward creativity in direct marketing campaigns. During a recent chat, she railed against the direct mail industry’s lack of creative testing before launching new efforts.

A few days after our conversation, MarketingExperiments.com began flogging a paper decrying the industry’s underuse of split tests.

Birthdays can be bittersweet for individuals looking to lose weight. Not only are there extra candles on the cake, the guilt can be overwhelming as the butter cream frosting melts in the mouth. That is, of course, if you

You’ve already read the stats about the explosive growth of the Hispanic population and the importance of reaching out to this market, so we won’t bore you with them again. But you may be wondering about the best way to get in touch with these buyers.

If you haven’t budgeted for an increase in your database management or e-mail marketing expenditures, bear in mind that your competitors probably have. In “Target Marketing Priorities Analysis,” a report by Jim Dickie and Barry Trailer, the partners with research firm CSO Insights and underwritten by direct marketing services provider Harte-Hanks, a survey of 281 marketing executives showed that more 70% of respondents

Keeping track of processes from raw materials to finished product is a difficult task when you’re one of the country’s largest chemical companies. And if a mistake occurs, you want to be able to handle the problem. That’s where OSIsoft’s software comes in handy. It is used by over 10,000 customers in over 100 countries.

Birthdays can be bittersweet for individuals looking to lose weight. That is, of course, if you’re not a Jenny Craig customer. The weight-loss company sends its customers offers for a free piece of Jenny Craig dessert when they’re faced with “that time of year.”

How often do corporate good deeds turn into word of mouth profits? Last week Micato Safaris in Kenya was recognized by American Business Media for an unusual program benefiting poor Kenyan children orphaned by AIDS.