Q&As

The U.S. Postal Service’s financial picture has been looking pretty good. There’s no doubt the postmaster general has done a yeoman’s job in keeping a

DM’s PROBLEM? NO PR The DM industry can sum up Gene Del Polito’s Defend Yourself or Pay the Price (The Del Polito Letter, August) in a few words: lack

AT LUNCH THE OTHER day we listened, fascinated, as a group of prosperous businessmen discussed their frequent flyer miles strategies. One of the group

LET ME TELL YOU ABOUT A company that is completely charming. Before entering its office in the commercial center of an art-directed New York suburb, you

If the $10.9 billion marketers spent on customer management applications in 2004 didn’t sate the appetites of vendors, fret not: By 2009, this market

J. Crew has big plans for 2006. The high-end preppie apparel company expects to debut Crewcuts, a line of children’s clothing for 2- to 8-year-olds. Offerings

SAY YOUR COMPANY IS MANAGING A SEARCH MARKETING portfolio of 10,000 keywords. You’re pushing your human resources to the limit. But you’re coping. Now

It never fails to amaze me how direct mail holds up a mirror to American life. That includes the dark side. Take the letter sent in March 1939 by a group

THE DIRECT RESPONSE INDUSTRY AGREED, AT LEAST A COUPLE of hundred years ago, that the key operative word for our messages is But have you noticed a not-so-subtle

What does Matt Malloy have to do to get you out of that car today? According to Malloy, vice president of marketing for Zipcar, an up-and-coming car-sharing