Q&As
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Agencies
Loose Cannon: Because They Can
Last week, New York City hosted several hotly contested primary races. Now, in primary elections candidates typically rely on rallying party faithful – which means the more one has participated in the past, the higher one’s name is on the electorate sucker lists used by candidates.
What makes this especially galling is that one of the most frequently used – I’ll even say abused – mediums is telemarketing. Remember telemarketing? That’s the medium most of these folks, once we vote them into office, inveigh against.
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Agencies
Verizon Wireless Halts Theft of Customer Records
Verizon Wireless has secured a court order to halt a Tennessee-based company from illegally obtaining and selling confidential telephone records of Verizon Wireless customers.
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Agencies
Pier 1 Counts on Catalog to Boost Fall Sales
Pier 1 Imports Inc. mailed its first ever fall catalog to three million households last week, a move the retailer hopes will help boost sagging sales.
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Agencies
Online Ads to Crack $10 Billion in 2005
Online U.S. ad spending is on track to break through the $10 billion barrier and shoot to $12.9 billion, according to a forecast published yesterday by market research firm eMarketer.
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Agencies
Twentieth TV Puts $7 Million-Plus Towards Bernie Mac Promo
(Promo) An online sweepstakes to win a wireless Hewlett Packard Pavilion home computer system will help boost the off-network launch of “The Bernie Mac Show.”
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Agencies
DMA05 Site Atlanta Ready to Welcome Visitors
Direct marketers headed to the capital of the “Peach State” for DMA05 can expect a warm southern welcome from the Direct Marketing Association’s Atlanta Chapter — and the state of Georgia in general.
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Agencies
Ameriquest, Latino Marketing, Luis Miguel, Presence Marketing, Sponsorship
Looking at a chance to hit a growing demographic, Ameriquest Mortgage Co. has tapped into the Latino market as the presenting sponsor of the U.S. leg of Latin singer Luis Miguel’s Mexico en la Piel Tour, which kicked off Sept. 13 in Fresno, CA.
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Agencies
Grounded or Airborne?
AT LUNCH THE OTHER day we listened, fascinated, as a group of prosperous businessmen discussed their frequent flyer miles strategies. One of the group
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Agencies
Sizing Up Prospects
Bill Gates, CEO of Apple ComputerDan Rather, anchorman for Fox News Michael Jackson, honorary president of Boys Town USA. All bad matches, wouldn’t you
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Agencies
If You’ve Got It, Flaunt It
LET ME TELL YOU ABOUT A company that is completely charming. Before entering its office in the commercial center of an art-directed New York suburb, you