Q&As

Don Peppers and Martha Rogers recently wrote an opinion piece titled Return on Customer: Setting the Record Straight (Commentary, Oct. 1). It is meant

LAST MONTH MARKETERS narrowly dodged a legislative bullet when HR 1606, the Online Freedom of Speech Act, was defeated. Had it passed, holiday season

Nov. 14, 2005 K+K AMERICA signed a deal to acquire National Business Furniture, a direct marketer with annual revenue of more than $120 million. Both

When Dunkin Donuts wants to make a statement about its brand and signature coffee, the company thinks big. Six-to 10-feet-tall to be exact. To bill itself

A FEARLESS PREDICTION: 2007 IS GOING TO BE A banner year for direct marketers. And 2006 will be a good one for vendors. That’s because DMers intend to

WE HAVE FOLLOWED WITH great interest Ray Schultz’s battle with Don Peppers and Martha Rogers (Direct Hit, Sept. 1 and Commentary, Oct. 1). The source

Puma has laced up a brand integration deal with Activision for its True Crime: New York City videogame, which includes an in-game sneaker collection mission

While the good troops at the Salvation Army are the greatest beneficiaries of America’s holiday cheer, another military branch does quite well this time

EVERYBODY HAS CERTAIN songs that mark particular moments in their lives. My first car, for example, was a red Chevette. It wasn’t a sporty vehicle by

BOOKING TRAVEL ONLINE HAS BECOME DE RIGUEUR. Conventional travel agencies, long since stripped of commissions by struggling airlines, can’t compete with