Q&As

WE HAVE FOLLOWED WITH great interest Ray Schultz’s battle with Don Peppers and Martha Rogers (Direct Hit, Sept. 1 and Commentary, Oct. 1). The source

EVERYBODY HAS CERTAIN songs that mark particular moments in their lives. My first car, for example, was a red Chevette. It wasn’t a sporty vehicle by

Have you heard the rumor that the Grand Canyon was created by a Scotsman who lost a coin? With a bit of Scots-Irish blood, I can vouch for the Scots inclination

Merry Christmas, direct mailers. The U.S. Postal Service will introduce its new rates on Jan. 8 a week or two earlier than expected. And mailer groups

Once the stepchild of brand retailing, in a world of high-RPM consumers, convenience stores may become the next darling of channel marketing. Credit for

IT’S BEEN FASCINATING TO WATCH the Board of Governors and the Postal Rate Commission trade barbs over what they believe is good or bad about postal reform.

NEW LISTS ProFlowers Z-24 Experian demographic and CircBase subscriber data overlays were used to create ProFlowers Z-24, a list identifying nearly 1.7

Q: How do you sell a software program that costs up to a quarter of a million dollars? A: Through a cheap but precisely targeted electronic lead-generation

MADONNA MAY be the queen of self-invention, but 280 million Americans are giving the Material Girl a run for her money. Consumers are creating and controlling

IT’S A LUCKY MAN WHO COMBINES passion and profession: It’s a talented man who wins accolades for doing so. Meet that talented man John Elliott, president