Q&As

In their Oct. 1 opinion piece, Don Peppers and Martha Rogers say: even though some sophisticated companies (like Royal Bank of Canada) have begun modeling

SOME MARKETING ACTIVITIES are more onerous than others. Take East Ascension Telephone Co. (Eatel), which had been pitching customers various service offers

Because I stayed at a Las Vegas resort hotel seven years ago, I now get its brochure every 90 days, even though my plans are to return right after I get

LAST MONTH MARKETERS narrowly dodged a legislative bullet when HR 1606, the Online Freedom of Speech Act, was defeated. Had it passed, holiday season

Call it a case of holding the bean counters accountable: Financial services marketers are ratcheting up spending on measurable marketing media. The ones

Nov. 14, 2005 K+K AMERICA signed a deal to acquire National Business Furniture, a direct marketer with annual revenue of more than $120 million. Both

Don Peppers and Martha Rogers recently wrote an opinion piece titled Return on Customer: Setting the Record Straight (Commentary, Oct. 1). It is meant

A FEARLESS PREDICTION: 2007 IS GOING TO BE A banner year for direct marketers. And 2006 will be a good one for vendors. That’s because DMers intend to

WE HAVE FOLLOWED WITH great interest Ray Schultz’s battle with Don Peppers and Martha Rogers (Direct Hit, Sept. 1 and Commentary, Oct. 1). The source

EVERYBODY HAS CERTAIN songs that mark particular moments in their lives. My first car, for example, was a red Chevette. It wasn’t a sporty vehicle by