Q&As

Merry Christmas, direct mailers. The U.S. Postal Service will introduce its new rates on Jan. 8 a week or two earlier than expected. And mailer groups

NEW LISTS ProFlowers Z-24 Experian demographic and CircBase subscriber data overlays were used to create ProFlowers Z-24, a list identifying nearly 1.7

Once the stepchild of brand retailing, in a world of high-RPM consumers, convenience stores may become the next darling of channel marketing. Credit for

IT’S BEEN FASCINATING TO WATCH the Board of Governors and the Postal Rate Commission trade barbs over what they believe is good or bad about postal reform.

After years of scarfing up the lion’s share of direct marketing budgets, retention has taken a back seat to prospecting, according to Direct magazine’s latest readers’ survey.

What’s a wholesaler of financial products to over 5,500 independent brokers to do when it has to gather information regarding quotes and respond to agent inquiries? Here’s what Kestler Financial Group, Inc. did.

That was the challenge facing Kestler Financial Group, Inc. (KFG), a company specializing in securities, annuities, life insurance and long-term care insurance.

Rob Strickland has a dream: That banks will one day operate without paper.
But unlike many other fantasies, this one is actually coming true.

The New York Times is applauding Broadway with a month-long promotional campaign.

Dec. 3 is going to be a big day for some Dr Pepper fans. During the three championship college football games held that day, one fan will compete for up to $1 million in the Dr Pepper Football Championship Challenge. Dr Pepper has held the challenge for …

Sandra Mitchell, the owner of Divinity Salon and Day Spa in Philadelphia, didn’t like the look of the blue and white tile that blanketed her salon. So