Q&As

Filters that keep legitimate spam out of your inbox can block e-mail as well. Here’s how to improve deliverability and boost open and response rates.

BROWSER COOKIES MAY HAVE outlived their usefulness as Web metrics tools. And their high deletion rates should lead Internet engineers to create new technologies

ALL EYES IN THE WORLD OF commercial e-mail are on the Free Speech Coalition, a trade group for online pornographers, as it takes the state of Utah to

LESS THAN A WEEK AFTER Direct Marketing Association president John Greco vowed in his keynote speech at DMA05 in Atlanta that the association would strive

After years of scarfing up the lion’s share of direct marketing budgets, retention has taken a back seat to prospecting, according to Direct magazine’s latest readers’ survey.

What’s a wholesaler of financial products to over 5,500 independent brokers to do when it has to gather information regarding quotes and respond to agent inquiries? Here’s what Kestler Financial Group, Inc. did.

That was the challenge facing Kestler Financial Group, Inc. (KFG), a company specializing in securities, annuities, life insurance and long-term care insurance.

Rob Strickland has a dream: That banks will one day operate without paper.
But unlike many other fantasies, this one is actually coming true.

The New York Times is applauding Broadway with a month-long promotional campaign.

Dec. 3 is going to be a big day for some Dr Pepper fans. During the three championship college football games held that day, one fan will compete for up to $1 million in the Dr Pepper Football Championship Challenge. Dr Pepper has held the challenge for …

Sandra Mitchell, the owner of Divinity Salon and Day Spa in Philadelphia, didn’t like the look of the blue and white tile that blanketed her salon. So