Q&As

LESS THAN A WEEK AFTER Direct Marketing Association president John Greco vowed in his keynote speech at DMA05 in Atlanta that the association would strive

Call it a case of holding the bean counters accountable: Financial services marketers are ratcheting up spending on measurable marketing media. The ones

The best thing about DMA05 for me was the Hall of Fame selections. For once, the DMA got it just right. Take Boardroom founder Marty Edelston. He’s a

Having trouble getting your e-mail messages delivered? It may be because they look and read like spam. But it’s usually not one glaring aspect of your

A FINE TRIBUTE Ray Schultz’s Oct. 1 tribute to Ed McLean (The Fine Art of Ed McLean) was both touching and eloquent. I was not only a friend of Ed’s but

Because I stayed at a Las Vegas resort hotel seven years ago, I now get its brochure every 90 days, even though my plans are to return right after I get

Just a few issues ago, my subject was an ad for the Sony Cyber-shot digital camera (The Makeover Maven, July). This time it’s an ad for the Sony Vaio

In their Oct. 1 opinion piece, Don Peppers and Martha Rogers say: even though some sophisticated companies (like Royal Bank of Canada) have begun modeling

SOME MARKETING ACTIVITIES are more onerous than others. Take East Ascension Telephone Co. (Eatel), which had been pitching customers various service offers

Merry Christmas, direct mailers. The U.S. Postal Service will introduce its new rates on Jan. 8 a week or two earlier than expected. And mailer groups