Q&As

You’d think that textual e-mails would win the number-of-words-read sweepstakes, if only because there are no distractions from the text. MarketingSherpa’s new eyetracking laboratory tests proved the reverse is true.

During a news search, Direct

Washington Redskins owner Dan Snyder

A Florida tax collector has warned taxpayers to be wary of a direct mailing urging them to refinance their homes to pay delinquent taxes.

Consumers were warned on Friday to beware of identity theft scams, including bogus tax refund notices, during the holiday season.

The holiday season is upon us, full throttle, and although 2005 is already a vague memory in the futuristic minds of channel marketers focusing on summer 2006, the “Shopping Methods & Mindsets” study from Frank About Women reveals some intriguing insights on what marketers are doing right – and where they can improve.

DSW Inc., a footwear vendor which lost control of financial information for more than 1.4 million customers, has been ordered by the Federal Trade Commission to establish and maintain a comprehensive information security program that includes administrative, technical, and physical safeguards.

Visa set new ground in 2002 when it sponsored the Broadway show Movin’ Out, showcasing the brand on some of the world’s greatest stages. As part of the

A FEARLESS PREDICTION: 2007 IS GOING TO BE A banner year for direct marketers. And 2006 will be a good one for vendors. That’s because DMers intend to

WE HAVE FOLLOWED WITH great interest Ray Schultz’s battle with Don Peppers and Martha Rogers (Direct Hit, Sept. 1 and Commentary, Oct. 1). The source