Q&As

A KNIGHT WILL BE OUT DURING the day in the Windy City. Sir Ken Robinson is slated to give the luncheon keynote at the Chicago Association of Direct Marketing’s

Desperate housewives, bikini-clad babes, jungle-stranded hunksand favorite chicken recipes. All are migrating to the small screen, primarily via the iPod.

AdFreeBlog.org asks bloggers to swear off corporate advertising.

DATA WHERE TO GET it and how to maintain it was the topic of Direct’s 2006 business-to-business roundtable. With the help of our columnist Ruth P. Stevens,

Petco Animal Supplies is testing to see if including customer-written product reviews in its outbound e-mail will lift sales conversion rates. In January

WE DIRECT MARKETERS HAVE LONG BEEN CONCERNED about the ever-increasing crowd of offers competing for consumers’ dollars. And not without reason. In mid-December

MANY MAILERS NO DOUBT thought they’d be telling their great-grandchildren to quit griping that postal reform still hadn’t gone through. I was there when

Happy employees make better brand ambassadors. So do happy retailers, happy B2B customers and happy customer service reps. That has prompted some companies

LET ME SAY THIS RIGHT AWAY: I don’t want kids to see Internet porn. To that extent, I’m in line with the U.S. Department of Justice, which wants to revive

FORMER HEAVYWEIGHT BOXING champion George Foreman was sued by a marketing company for allegedly breaking a contract to launch a line of premium steaks