Q&As

Citibank was looking for a way to build membership in its loyalty rewards program and chose New York City’s Grand Central Station as a focal point to draw a crowd with skill games, mechanical surfboards and sumo wrestlers.

Gillette tapped a little star power in real estate mogul Donald Trump to build buzz around its Fusion razor on The Apprentice, and is leveraging its sponsorship with a sweepstakes.

Internet companies are dangling a variety of prizes as part of a growing effort to entice new users to visit its search engines.

Borders, Inc. has launched a new loyalty program that rewards frequent customers with special discounts on in-store purchases.

Baskin-Robbins is building excitement around new flavors of its popular frozen coffee drink with its first-ever online game and a sweepstakes dangling a chance to win a year’s supply of the beverage.

Tire maker Bridgestone/Marketing North America LLC is embarking on its sixth year of an incentive program credited for boosting its sales between 30% and 50% annually.

A loyalty management and marketing company, The Allegiant Group, Inc., has been formed by a coalition of nine entities.

AHOLD USA: has launched a gasoline loyalty program in…MARRIOTT INTERNATIONAL, INC.: is out with a new sweepstakes that will…GIFTCERTIFICATES.COM: added AirIncentives as a…

Sportswear marketer Cutter & Buck Inc. has appointed Ernie Johnson CEO, as well as to its board of directors. The Seattle-based firm also named Kaia Akre president.

Hanover Direct, Inc. has appointed a special committee to evaluate a proposal from its largest shareholder to take the company private.