Q&As

E-mail service provider SubscriberMail has won a patent for the business process that allows brand owners to provide mix-and-match content that resellers and other marketing partners can use to create their own customized messages.

The Federal Trade Commission yesterday issued a seemingly inexplicable statement warning Hawaii of the dangers of implementing a so-called child-protection do-not-e-mail list.

United Online Inc., an Internet services provider, has purchased MyPoints Inc. from UAL Corp., the parent company of United Air Lines.

College Partnership, Inc. a college preparation and planning company, is launching a new direct marketing campaign. Through NPP Marketing Inc., College Partnership will send out approximately 300,000 to 400,000 direct mail pieces per week.

Salesforce.com will acquire Sendia Corp., a wireless technology firm, for $15 million in cash.

Macy’s will launch an exclusive Martha Stewart Collection of housewares in fall 2007.

Frederick’s of Hollywood reported its Web site conversion rate increased 3.35% after it received and displayed a Hacker Safe certificate from ScanAlert Inc.

7-Eleven appears tonight on The Apprentice to tease the April 18 launch of its P’EatZZa Sandwich.

One local soccer team will score a chance to win a private coaching session with a U.S. Men’s National Soccer Team member Landon Donovan under a new sweepstakes from Claritin-maker Schering-Plough Corp.

Nestlé Ice Cream is running its kids’ recipe contest again, dangling a grand-prize trip to its headquarters as “flavorologist” for a day.