Q&As

Salesforce.com will acquire Sendia Corp., a wireless technology firm, for $15 million in cash.

Macy’s will launch an exclusive Martha Stewart Collection of housewares in fall 2007.

Frederick’s of Hollywood reported its Web site conversion rate increased 3.35% after it received and displayed a Hacker Safe certificate from ScanAlert Inc.

7-Eleven appears tonight on The Apprentice to tease the April 18 launch of its P’EatZZa Sandwich.

One local soccer team will score a chance to win a private coaching session with a U.S. Men’s National Soccer Team member Landon Donovan under a new sweepstakes from Claritin-maker Schering-Plough Corp.

Nestlé Ice Cream is running its kids’ recipe contest again, dangling a grand-prize trip to its headquarters as “flavorologist” for a day.

The rich are not like you and me: They have more loyalty program points.

The rich are going to need them, if they are participating in Neiman Marcus’s InCircle scheme (http://www.incircle.com): It requires 5,000 points, at a dollar a point, to earn the bottom level of prizes, with the uppermost tier of gifts requiring 5 million of ‘em.

That’s 5 million points, mostly amassed in a 12-month period. Mercifully, that doesn’t necessarily represent 5 million dollars. Neiman Marcus offers several double-point days, much like one’s local supermarket.

Tulsa-area McDonald’s restaurants are launching an interactive promotion targeting cell phone owners with a mobile scavenger hunt and electronic coupon offer.

GE is invading New York City’s Times Square today with a multi-tiered marketing campaign which takes its Picture a Healthy World promotion to the street.

Datran Media