Q&As
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Room Service
SMOKING OR NON-SMOKING. King size or two double beds. Room service or a leisurely breakfast in the caf. Everyone has preferences when traveling, and the
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Newegg Speaks Geek
THOSE OF US WHO SEND up a flare for the help desk when our computers develop hiccups may never have heard of Newegg.com. But it’s a fast-rising retail
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Catalog in a Big Box
A WHILE BACK MY SISTER ASKED ME FOR AN ANNIVERSARY gift idea while we were shopping at a mall. At first I couldn’t think of anything my husband and I
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Down to Earth
MOBILE MARKETING is on the way, and it will usher in a Golden Age. Soon we’ll all be receiving rich-media ads over our Internet phones, being enticed
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Cruise Line’s E-mailing a Hit
NEW EVIDENCE THAT e-mail marketing is maturing can be seen in the success of cruise line Royal Caribbean International’s recent online video campaign.
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TNT’s Saved Lands Dodge Sponsorship, Integration
Cable network TNT is teaming up with Dodge in a branded entertainment deal that integrates the automaker’s vehicles into its new series Saved.
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PayPal’s First Promotion Dangles Instant Cash Prices
PayPal, an online payment service, has unveiled its first consumer promotion awarding new and old customers who activate PayPal Mobile accounts with cash prizes.
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Agencies
First-Quarter Sales, Profits Drop at Blair
Blair Corp., a national multichannel direct marketer of apparel and home products, saw a 4.5% decline in its net sales for the first quarter of 2006, the company announced. Sales for the period were $102.7 million, down from $107.6 million during the same quarter last year.
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Agencies
Florida Bill Would Ban Mail-Order Sales by Big Wineries
A bill passed unanimously last week by the Florida House of Representatives would bar the largest out-of-state wine producers from marketing their products to Florida customers over the Internet or through the mails.