Q&As

Jose Cuervo International is out with new flavored premium tequilas.

Marketers want to the right thing when it comes to metrics. But their desire far outpaces their ability, judging by a new CMO Council survey.

One thing you say for marketers is that they are hardly satisfied with themselves. And that’s especially true when it comes to their customer data capabilities. In a recent survey by the CMO Council, 40% rated their systems as weak or worse.

The notorious criminal Willie Sutton once was asked why he robbed banks. “Because that’s where the money is,” he replied. Welcome to the 21st century, Willie. These days more and more of the money is online, and banks are embracing Web data analysis to secure their share of it.

The Federal Trade Commission is investigating XM Satellite Radio’s marketing practices to see if it has violated the Can-Spam Act and/or the Telemarketing Sales Rule, the satellite radio company said in an official filing last week.

A Paramount Pictures promotion for the upcoming release of Mission: Impossible: III involving newspaper racks got off to a bang over the weekend, as police mistook a device attached to a rack that played the film’s theme song for a bomb.

IN THE AUTO INDUSTRY IT’S said that most people start looking for their next car from the moment they drive their current one off the lot. And research

EVERY COUPLE OF YEARS, IN THE PAGES OF THIS MAGAZINE, I wonder publicly about a syndrome we should call slogan decay. No, I’m not sliding back into my

DOES YOUR COMPANY send advertising faxes? Make one small mistake and your firm could be sued under the Telephone Consumer Protection Act (TCPA). Most

OUR CURRENT DIY project is redoing the guest room for our 3-year-old son Jacob, so his baby brother Danny can take over the nursery. My first thought