Q&As

Specialists Marketing Services Inc. acquired list management and brokerage firm Transcontinental Direct List Services. Terms were not revealed.

Carl’s Jr. and Hardee’s have unleashed their latest kids’ meal promotion tied to 4Kids Entertainment’s popular Yu-Gi-Oh property, dangling an online sweepstakes for a chance to win Yu-Gi-Oh merchandise.

Here in my padded cell I wonder: If a tree falls in the forest, but a Google search doesn’t mention it on the first page of results, did it really happen?

Here in my padded cell I wonder: What is the simplest organism, from a taxonomic perspective, to ever receive a credit card solicitation in the mail?

Here in my padded cell I wonder: Given that a common 1960s ad agency nickname for clients was “pigs with checkbooks,” what did companies that print and sell personalized checks call their customers?

No matter how many promotions you’ve done domestically, there’s still a learning curve you need to go through to get a handle on the rules, regulations, and customs of doing business internationally.

Beside the general argument that single-tender loyalty programs capture only a percentage of your overall customer transactions, there’s another reason that many loyalty marketers value multitender over single-tender programs.

AirTran Airways has teamed up with XM Satellite Radio and Andretti-Green Racing (AGR) for a sweeps that will give four racing fans the opportunity to experience the Indianapolis 500 on May 28.

In March, Smirnoff vodka began searching for an “enthusiastic drinks guru” to delve into the culture of cocktails, report back with his findings and represent the brand. It didn’t take long to identify the perfect candidate.

McDonald’s customers are giving a thumbs up to the fast-food chain’s ongoing makeover, the company claims, as it has opened 20 newly designed restaurants in the U.S. and given another 20 existing locations an extensive facelift.

Brand marketers are out in force to back DreamWorks Animation’s latest film Over the Hedge, dangling a host of promotions, mail-in offers and sweepstakes prizes.

WellBaskets offers gift baskets targeted for patients suffering from illnesses including heart disease, cancer, arthritis and diabetes. What’s more, it tailors them for occasions ranging from anniversaries, weddings and holidays. The baskets range in price from less than $30 to more than $75.