Q&As

Look for employee training and inventory and supply management systems to appear high on corporate wish lists this holiday season: These two investments deliver the highest returns, according to a survey of retailers.

While firms acknowledge that employee rewards—
like health benefits, training programs, and paid leave—are a cost of doing business, few are able to quantifiably gauge the impact of those rewards.

Executive coaching yields ROI nearly six times its cost, according to a new study from consultancy N2growth.

Consumers in the U.K. could score thanks to a Dell promotion tied to the World Cup Tournament underway in Germany.

The U.S. Air Force wants a few good healthcare workers, and it will tour the country to find them.

Meow Mix is going primetime with its new reality TV show debuting this week on Animal Planet.

Robert Fulghum was right: The essential lessons of life can be gleaned from truths learned in kindergarten. The next few decades of formal education are commentary and algebra.

This was brought home recently when my soon-to-be-former bank (let’s call it “Four Letter Bank”) lost my paycheck, and then proceeded to violate one obvious tenet of customer relationship management after another. I reckon its managers skipped kindergarten — and thus missed the following important lessons.

Disney Parks, which last week said that it was integrating the marketing of its entire portfolio of parks and resorts worldwide under one theme, spent many months conducting the consumer research that lead to the change, one of its largest undertakings ever.

As part of a longstanding partnership, PowerBar is collaborating with championship cyclist Lance Armstrong to launch a sweepstakes and mobile tour to motivate consumers to live healthily while promoting its nutrition bars.

Kraft Foods is reprising its Oreo & Milk Jingle Contest for a second year, but this time, consumers pick the winner.