Q&As

WHAT HIGH-PRICED system did American International Group buy in 1998 when it needed a way to shovel leads to commercial insurance brokers in the United

I’M JUST AS CYNICAL AS THE next gal. But when it comes to my kids, I’m as big a pile of manipulatable mush as you’ll ever find. My oldest son Jacob is

ONE OF THE COMPOSITIONS IN A RECENT AVANT-GARDE MUSIC concert was a single long deconstructed chord lasting about 10 minutes. When it had been performed previously, it was reported that cries of

THE ENTIRE DIRECT MARKETING industry should stand up and applaud the mid-May demise of anti-spam concern Blue Security. And not just because the company’s

E-MAIL WASN’T SUPPOSED TO BE THIS COMPLICATED. With four authentication standards to understand, multiple accreditation sources to choose from and seemingly

What are corporate decision-makers focusing on in information technology? Online security and data protection first, followed at some distance by online

Masterfoods USA’s M&M’s brand is putting all hands on deck with an integrated marketing campaign built around one of the summer’s most anticipated films, Pirates of the Caribbean: Dead Man’s Chest. The candy company is dangling movie-branded packaging, interactive games and a sweepstakes.

When it became evident earlier this month that the two National Basketball Association teams heading for the finals were hometown favorites based in a pair of American Airlines hubs, company officials did some quick thinking. The question for the airline’s marketers was, what promotions would fly quickly to leverage a first-of-its-kind opportunity?

Philips Norelco is out with an on-pack promotion for one of its electric shavers just in time for Father’s Day.

Unilever’s Suave brand partners with discount retailer Dollar General for a contest awarding $300,000 in scholarships.