Q&As

A Canadian telemarketing operation that allegedly defrauded businesses on both sides of the U.S. border is now in trouble on both sides of that border.

Here’s some news from ExactTarget that may change the way you send your e-mail. A study shows the highest average open rate in 2005 was on Fridays. But

CLUELESS ABOUT ADVERTISING Wanna know why ads like Illy’s three coffee cans with the one-line caption/headline (The Makeover Maven, May) will always fail?

AFTER NEARLY TWO YEARS about as long as an Asian elephant’s gestation period Seattle’s Woodland Park Zoo is back in the mail with a 125,000-piece membership

June 1, 2006 THE INTERPUBLIC GROUP, affirming the importance of direct marketing, announced it will combine its Draft and FCB units to create the Draft

WHAT HIGH-PRICED system did American International Group buy in 1998 when it needed a way to shovel leads to commercial insurance brokers in the United

Masterfoods USA’s M&M’s brand is putting all hands on deck with an integrated marketing campaign built around one of the summer’s most anticipated films, Pirates of the Caribbean: Dead Man’s Chest. The candy company is dangling movie-branded packaging, interactive games and a sweepstakes.

When it became evident earlier this month that the two National Basketball Association teams heading for the finals were hometown favorites based in a pair of American Airlines hubs, company officials did some quick thinking. The question for the airline’s marketers was, what promotions would fly quickly to leverage a first-of-its-kind opportunity?

Philips Norelco is out with an on-pack promotion for one of its electric shavers just in time for Father’s Day.

Unilever’s Suave brand partners with discount retailer Dollar General for a contest awarding $300,000 in scholarships.