Q&As

DIRECT TALKED recently with Rob Norman about the current state of direct marketing media buying. Norman is director, interaction at Group M Worldwide

MOST JOB-STAFFING services put marketing dollars into brand advertising. But Allegis Group is running in the other direction, building awareness almost

WHAT HIGH-PRICED system did American International Group buy in 1998 when it needed a way to shovel leads to commercial insurance brokers in the United

OF THE TOP 130 restaurant chains in the United States only seven, or 5%, have loyalty programs. I’ve always known it’s not a big number, says Tim Cusick,

ONE OF THE COMPOSITIONS IN A RECENT AVANT-GARDE MUSIC concert was a single long deconstructed chord lasting about 10 minutes. When it had been performed previously, it was reported that cries of

THE ENTIRE DIRECT MARKETING industry should stand up and applaud the mid-May demise of anti-spam concern Blue Security. And not just because the company’s

I’M JUST AS CYNICAL AS THE next gal. But when it comes to my kids, I’m as big a pile of manipulatable mush as you’ll ever find. My oldest son Jacob is

E-MAIL WASN’T SUPPOSED TO BE THIS COMPLICATED. With four authentication standards to understand, multiple accreditation sources to choose from and seemingly

What are corporate decision-makers focusing on in information technology? Online security and data protection first, followed at some distance by online

CLICK-FRAUD TROUBLES HAVE given industrywide prominence to a handful of small search marketers unaccustomed to the spotlight: Lane’s Gifts & Collectibles,