Q&As

When it became evident earlier this month that the two National Basketball Association teams heading for the finals were hometown favorites based in a pair of American Airlines hubs, company officials did some quick thinking. The question for the airline’s marketers was, what promotions would fly quickly to leverage a first-of-its-kind opportunity?

Philips Norelco is out with an on-pack promotion for one of its electric shavers just in time for Father’s Day.

Unilever’s Suave brand partners with discount retailer Dollar General for a contest awarding $300,000 in scholarships.

(Magilla Marketing) AOL subscribers reportedly weren

The Chicago office of Draft, has been awarded a portion of the Chicago Tribune’s direct marketing business.

Redi-Mail Direct Marketing has opened a new pharmaceutical direct marketing sample distribution facility in Fairfield, NJ.

Banta Publications Group, a division of Banta Corp., has opened a distribution center, which will specialize in co-mailing service. The new facility is located in Bolingbrook, IL, a suburb of Chicago.

In a mobile-phone industry first, Virgin Mobile USA kicks off a new service today to reward its customers with airtime minutes for interacting with its advertisers.

Domino’s Pizza is fueling up a new incentive for racing fans, offering a chance to earn points toward NASCAR-branded merchandise via the NASCAR Race Points loyalty program.