Q&As

ABC has launched a campaign, giving potential viewers the chance to experience its new drama Day Break via an online game.

Travelocity, which last month launched a loyalty program for its VIP customers, is entering the gift card business.

Hewlett-Packard is targeting families with a Disney-themed promotion that features interactive entertainment and dangles more than 100 prizes.

MasterCard International is readying a loyalty marketing service for banks.

The Miami Heat has joined the branded credit card business.

Dairy Queen is celebrating its latest loyalty club milestone—1 million members—reaching its goal with help from its most recent sweepstakes.

Sun Capital Partners Inc. and Golden Gate Capital, two private equity firms working together under the name Eddie B Holding Corp., have purchased catalog retailer Eddie Bauer for $9.25 per share.

Staples Inc. generated $4.76 billion in sales during third-quarter 2006, up from $4.25 billion in third quarter 2005.

The Adrienne Shelly Foundation, a non-profit dedicated to the memory of writer/director/actress Adrienne Shelly, is being founded by her husband, Andy Ostroy, chairman and CEO of Belardi/Ostroy ALC LLC.

General Mills said today that it is repeating its Spoonful of Stories campaign for the fifth year, putting 5 million kids’ books inside boxes of Cheerios cereal.