Chocolate truffle maker uses multichannel recipe
Two former employees of the Direct Marketing Association have launched a business in Queens, New York, to fill the world with delicious chocolate truffles. In addition to the mail order business, El Eden Chocolates has added a retail channel and is also focusing on its e-commerce Web site.
El Eden began appropriately enough on a kitchen table, when Wai Chu left his job as a cook at the Russian Tea Room. He’d been selling the handmade chocolate truffles of his own recipe as a sideline business from his home. He launched the official company in July 2000.
In September, he was joined by Marjorie Dybec. The two had worked together at the DMA in the mid-1990s, she in the conference department, he in the councils section. For El Eden, Dybec handles sales and marketing and makes truffles when things get busy.
The name of the company comes from that of a run-down Spanish-language church in New York’s Lower East Side.
