CM Weekly August 16, 2020 This week our minds are on resiliency. With COVID-19 altering budget allocations for many marketers, the pressure is on to use marketing technologies to create efficiencies, drive innovation and, above all, foster resiliency within organizations. We look at Gartner’s Hype Cycle for Digital Marketing 2020 report, which examines technologies that…
What some agency folks have to say about the potential sale of TikTok and what that means for marketers.
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Getting creative with engagement tactics was the differentiating factor for Cisco Live's virtual event pivot.
Chief Marketer surveyed our readership for insights on how the pandemic has affected marketing strategies in 2020 and beyond.
The piece covers actionable ways to spot fake influencers on Instagram with the special tool InstaCheck and reveals some hacks businesses can use to detect inauthentic opinion leaders.
The piece covers actionable ways to spot fake influencers on Instagram with the special tool InstaCheck and reveals some hacks businesses can use to detect inauthentic opinion leaders.
Sprout Social reports new optimal times for marketers to post on social platforms in order to maximize engagement.
How marketers can use COVID-19 mentions on social media for social listening.
Strategies in event marketing from B2B leaders in the forefront of the industry.