Chief Marketer
we've got a lot to talk about
August 16, 2020

This week our minds are on resiliency.

With COVID-19 altering budget allocations for many marketers, the pressure is on to use marketing technologies to create efficiencies, drive innovation and, above all, foster resiliency within organizations. We look at Gartner’s Hype Cycle for Digital Marketing 2020 report, which examines technologies that have the ability to transform how marketers respond to changing conditions.

Upping your ecommerce game remains a priority for many brands as the pandemic rages on, and several social media platforms have added features recently to assist companies with digital storefronts. Here’s a look at how marketers can use Instagram’s ecommerce tools.

Meanwhile, TikTok’s future was still in limbo at press time, with Twitter expressing interest in a purchase. Here’s what some agency folks have to say about the potential sale of the platform and what that means for marketers.

While some CPG brands may have issues with measuring media spend, Georgia-Pacific has recently used data sets to measure media costs and determine ROI. Check out how real-time reporting has upped the brand’s optimization game.

Lastly, here’s how one food experience went virtual—with celebrity co-hosts, a TikTok challenge and meal kits.

Until next week,

Kaylee Hultgren
Group Content Manager
Chief Marketer

If you would like to sponsor this e-newsletter please contact Dara Brooks at dbrooks@accessintel.com or call (203) 899-8494.

This newsletter is brought to you by:

Melissa


 
Most Read B2B Marketing Stories of 2020

Here are the five most popular B2B marketing stories for the first half of 2020.
Read More

 
Axios-Harris Poll: Companies Helping Customers During Pandemic Have Gained Consumer Trust

Businesses that have turned their marketing efforts toward cause-related initiatives during the era of COVID-19 have benefited from a consumer trust perspective.
Read More

 
 
FX Engages Comic-Con Attendees at Home With Digital Interactivity

How FX shifted gears at Comic-Con through interacting with fans on the convention’s virtual platform.
Read More

 
IAB Report: 69 Percent of Brands Have Taken Programmatic Advertising In-House

In an effort to gain more control over their first-party data, the majority of U.S. brands are taking programmatic in house.
Read More

 
Creating a Unified Content Strategy: Insights for B2B Marketers

Creating compelling content that engages B2B audiences at all stages of the sales funnel requires a strategic approach backed by metrics, continuous testing and modifications.
Read More

Facebook   Twitter   LinkedIn

read more about
Ecommerce in the COVID-19 Era
Bridging the Gap: Interview on Next-Gen Content Strategies
Fast Track Your Digital Transformation
Get the Most Out of Your Content Marketing Strategy
Understanding the Content Lifecycle
Creating Consistent Brand Experiences in Inconsistent Times