If you’ve managed to score an invite to the club, here are a few tips for tackling the new social craze.

Anheuser-Busch brand Natural Light activated an art piece comprised of 2,600 physical diplomas of real college graduates.

Nearly two thirds of global marketers surveyed by the CMO Council in December and January said they plan to boost marketing spending in 2021.

CM Weekly January 17, 2021 The fallout from the Jan. 6 siege at the United States Capitol continues to reverberate across the busines world. As we noted last week, the events prompted some brands to pause their marketing campaigns. This week, Snap and YouTube joined Twitter and Facebook/Instagram in banning or suspending President Trump’s accounts.…

CM Weekly January 10, 2021 With 2020 at last in the rearview mirror, let’s take a look at the most-read CM stories of the year. As you might expect, coverage of the marketing challenges caused by the pandemic dominated the list. One of those, “Cause Marketing in the Time of COVID-19," provides scores of examples…

While social media networks have banned President Trump’s accounts, other brands have chosen to pause media spend and update negative keyword lists.

ON DEMAND WEBINAR - Join Chief Marketer editors and an expert panel to hear lessons learned from brands that have effectively pivoted into influencer marketing and leveraged successful partnerships in this unprecedented time.

SelvaRey CMO Brielle Caruso discusses the rum's rebrand, the importance of experiential and diversity in the spirits industry.

CM Weekly NOVEMBER 1, 2020  The holiday shopping season is nearly upon us—and a whole lot of it will be happening online this year.  Abobe predicts that online holiday sales in the U.S. will hit $189 billion, which is a 33 percent increase year-over-year. No surprise that it’s on the rise, of course, given the…

Social media platforms are creating new ways to shop online, and the latest is TikTok, which has entered the game with a partnership with Shopify.