Drugstore giant CVS Corp., Woonsocket, RI, is testing customized promotions in three markets, with plans to add major metro stores this year and roll

Rushing to claim its share of the juicy $14 billion U.S. toy market, Milwaukee-based Alottafun, Inc. sets up a holiday Web site that specially targets

After spending five years at Nabisco, Cliff Medney felt the tug to be free. "It was time," he says. "I had learned and experienced a great deal and wanted

Mark your calendar: On a Tuesday evening just 28 weeks from now - at 5 p.m. on Sept. 14 - you, I, and hundreds of our colleagues from around the world

Shopping Is Thirsty Work The outlet mall moguls at Prime Retail are pinning their promotional plans on cans of Coca-Cola. The Baltimore-based property

The mission: Buy everything you need-food, books, clothing, hair gel, body paint, whatever - on the Internet for an entire college semester. The team:

Sony Computer Entertainment America, Foster City, CA, debuted a bevy of loyalty programs for members of PlayStation Underground, the official club for

When Jaimeson Rossow went trick-or-treating in Northfield, MN, last Halloween, she carried a plastic pumpkin to collect candy, and a small orange box

1999 not only marks the end of a decade, but the end of a 10-year period during which direct marketers were constantly urged to change their management

THURSDAY, FEBRUARY 11 7:45 AM - 8:30 AM CONTINENTAL BREAKFAST IN EXHIBIT HALL8:30 AM - 9:30 AM KEYNOTE ADDRESS: The future of advertising Lester Wunderman,