U.K-based Air Miles Travel Promotions Plc. (www.airmiles.co.uk), a large loyalty company and subsidiary of British Airways, has hired U.K.-based Internet

There are no big surprises in DIRECT's annual Web use survey. Across the board, direct marketers are creating Web sites. Across the board, DMers see these

Then Stephen A. Cone joined Fidelity Investments last February as president of customer marketing in its retail group, his mission was to bring a more

Label Lovers MADRID - Danone added more culture to its yogurt product lineup with a program targeting housewives with offers they couldn't refuse.Developed

Share a Secret/USA Building a solid base of loyal customers is tough enough. But turning loyal users into active proselytizers for the brand? C'mon. That's

It's a Man's Thing/England Worthington Bitter's beer market share had seen significant growth since 1990 in the United Kingdom, largely due to increased

An odd thing happened one night in late October. At the same time the league that slams basketballs was nervously canceling upcoming games because of

GO HOME HAPPY www.blockbuster.comJust the fact that they can download the now-infamous dancing baby should be enough reason for surfers to log onto Blockbuster's

If you are a typical American consumer, you receive one or more credit card solicitations a month. And, if you are that typical American consumer, you

At the recent World Gaming Congress I talked with Bill Dorn, former publisher of Casino Executive and now the owner of Vegas People magazine. Bill has