4458 results for: loyalty

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M&M/MARS

|  by Chief Marketer Staff

As of this writing, no consumer had produced the Jerome Bettis MVP Snickers wrapper worth $2 million as the winning ticket in last summer's Shock Zone

CDNOW

|  by Chief Marketer Staff

Two years ago, Samantha Liss was wavering. She wanted to change jobs. She had her MBA, had done a year in marketing, and was working for an uninspiring

1998 PROMO All Stars

|  by Chief Marketer Staff

With each online purchase, the CDNow customer received an electronic "Scratch & Win" game card that showed instantly if the participant had won anything.

SIMON BRAND VENTURES

|  by Chief Marketer Staff

Karen Corsaro's son Anthony wanted a Nike outfit for his fifth birthday. She got to the cash register with $250 worth of clothes and $70 worth of Mall

MCDONALD’S CORPORATION

|  by Chief Marketer Staff

David Baney and R.J. Milano haven't had an actual boss since April, yet they've managed to steer McDonald's marketing through an important turnaround

A Lofty Trio

|  by Chief Marketer Staff

U.K-based Air Miles Travel Promotions Plc. (www.airmiles.co.uk), a large loyalty company and subsidiary of British Airways, has hired U.K.-based Internet

YOU’VE GOT SALES!

|  by Chief Marketer Staff

There are no big surprises in DIRECT's annual Web use survey. Across the board, direct marketers are creating Web sites. Across the board, DMers see these





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