CM Weekly July 27, 2019 It’s beginning to feel a bit like Christmas in July, isn’t it? After all, how many people started their holiday shopping during Amazon Prime Day? We’ve got a look at what the etailer’s $10 credit offer to shoppers willing to install Amazon Assistant means for marketers, and thoughts on what…
Check out our Top 10 most widely read articles from June in case you missed them.
L.L.Bean plans to help people get the most out of the precious summer days by spending more time outside, together.
After a 10-year drought of marketing investments, a powerful digital marketing machine drove impressive eight percent year-over-year growth.
When you launch a new department that combines five marketing channels, the challenge becomes how to get your metrics in order. Kathryn Burke Pratt takes us on the journey.
There’s no silver bullet solution for making a successful pop-up. A long-lasting and meaningful impact is achieved through a combination of four key factors.
The best brands define their voices early and execute it in everything they do. Read about 4 excellent examples to learn from in UWA Online’s article “Brand Voice Examples For Creative Marketers”.
Wyndham CMO Lisa Checchio on the marketing strategy and multi-million campaign that pulled 20 brands under one cohesive umbrella.
Dietz & Watson has been growing its meat and cheese biz in Philadelphia for four decades. Next month it celebrates by throwing a three-month party for its neighbors.
Successful branded pop-up shops take careful planning. Use these tips to create experiences that bolster brand loyalty and engage consumers digitally.