How Coca-Cola experimented with generative AI with a festival experience that transformed music fans into pop stars at popular shows.

Three strategies to keep in mind when scaling a mission-driven business through partnerships.

Here's the marketing story behind Hydrafacial, including the brand’s successful B2C pivot, plans to ramp up influencer marketing investments, marketing challenges in the beauty industry, and more.

Mastercard’s VP of Global Media Traci Spiegelman on connecting with audiences through sponsorships, evolving its Priceless campaign and creating purpose-driven campaigns.

CM Weekly October 8, 2023 Infinite Electronics, a supplier of electronic components that's undergoing rapid global expansion, is expecting to launch more than 12,000 new products across 13 of its brands in North America. For the marketing team, that translates to prioritizing and finetuning process first and foremost. “One of my biggest challenges is making…

The editors of Chief Marketer present the industry’s only list of the best brand engagement and activation marketing agencies across 11 categories and specialties serving the U.S.

CM Weekly OCTOBER 1, 2023 The coffee category is a competitive one—but it’s also packed with potential for brand loyalty. According to Peet’s Coffee brand research, 76 percent of consumers can tell the difference between a good and a bad cup of coffee. Plus, many are looking for a brand to defend high-quality coffee, craft…

A tour of stand out event marketing strategies at the annual INBOUND conference.

CM Weekly September 24, 2023 SheaMoisture’s new campaign "Black Men Love," which kicked off Sept. 12 with a digital content series depicting personal stories of everyday Black men, aims to reshape how masculinity within the Black male community is portrayed. The vignettes highlight the various ways Black men show love through their roles as fathers,…

We spoke with Mitchell about the campaign’s genesis, inspiration, partnerships and experiential components, plus the positive growth trajectory of SheaMoisture Men in recent years.