CM Weekly January 21, 2024 According to Boathouse’s third annual “CEO Survey on Marketing and the CMO” published this week, CEOs’ perception of CMO performance and marketing is shifting to a more favorable one. The study shows that 51 percent of CEOs now believe the CMO’s short tenure is a sign of success in their…
Heather Freeland, Chief Brand Officer at Adobe, talks program strategy, engagement and advice for fellow brand marketers at Sundance.
CM Weekly March 27, 2024 To kick off back-to-school shopping season, Target-owned delivery service Shipt launched its first foray into virtual experiences with an immersive racing game on Roblox, where players can deliver school supplies and snacks, claim orders for pickup and delivery, and earn currency for accurate, on-time deliveries. Based on the insight that…
State Farm’s Head of Marketing Alyson Griffin provides tips on building brand awareness, meeting Gen Z consumers where they are and creating experiential activations that stand out from the competition.
We spoke with Heineken USA CMO Jonnie Cahill about the campaign’s marketing goals, KPIs met, the brand’s evolving marketing mix, and more.
Highlights from our conversation with Smirnoff’s Senior Global Vice President, Stephanie Jacoby, about the brand's latest global marketing campaign.
CM Weekly December 3, 2023 Nespresso's premium coffee and machines hail from Europe, where coffee’s reference point and primary consumption method is a short shot of espresso. But according to the brand’s trend research, Gen Z consumers in the U.S. experience coffee differently than its core customer does. This generation is accustomed to cafes on…
We spoke with Nespresso Marketing VP Jessica Padula about the brand’s approach to Gen Z targeting.
CM sister pub PRNEWS announced its fourth annual Agency Elite Top 100 earlier this week, which highlights the most innovative PR, marketing and communications firms in the business.
Three things influencer marketing campaigns can take away from the “Barbie” movie’s massive success.