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CM Weekly July 16, 2023 We recently heard from Dickies’ Global CMO about the apparel brand’s collab with Jameson whiskey, which features a 10-piece capsule collection, a pop-up retail experience and co-branded creative touted by influencers across the pair’s digital platforms. This week, we’re presenting part two of our coverage, from the spirits side of…

CM Weekly July 9, 2023 Jameson whiskey and workwear brand Dickies launched a capsule collection last month inspired by the brands’ mutual dedication to and celebration of the art of craftsmanship. The gender-fluid, workwear-inspired collection, dubbed “Crafted Together,” includes 10 signature pieces—each slightly reimagined—as well as a limited-edition Jameson x Dickies bottle. Building a successful…

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We spoke with Dickies Global CMO Sarah Crockett about the partnership’s strategic marketing goals, experiences, challenges and more.

CM Weekly June 25, 2023 The centerpiece of Meta’s activation at this week’s Cannes Lions International Festival of Creativity—where tens of thousands of executives gather to celebrate excellence in the marketing and advertising industries—was the creator-led Reels SuperStudio for the second consecutive year. But while the first collab with artist Felipe Pantone focused on how…

Our conversation with Damien Baines about Meta’s strategic marketing goals at Cannes Lions, the origins of the SuperStudio activation and much more.

CM Weekly June 11, 2023 Pepsi’s Dig In platform, created in 2020 to drive access, awareness and business growth for Black-owned restaurants, launched the second iteration of its Restaurant Royalty program this week, which recognizes the country’s best Black-owned restaurants through a nationwide contest. The company is appealing to foodies on a massive scale this…

CM Weekly June 4, 2023 MetLife’s annual Employee Benefit Trends Study, now in its 21st year, is a thought leadership piece initially designed to demonstrate the brand’s expertise in the benefits product space through providing observations, trends and key research. But in the last couple of years, the conversation has shifted more toward the future…

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